Do you absolutely dread sales? Do you avoid it at every turn? The problem though is if you’re in business, you’re in sales. No matter how much you think otherwise.
Today Jenn is chatting with Hillary Berman on a topic that can really get a lot of women stuck. SALES!
The word alone can invoke visions of used car salesmen or the people who show up at your door around dinner time. However sales is a necessity! If you’re in business you are in sales so how do we take a different view of it and take the ick factor out of selling our product or service. Hillary gives us a new perspective that really feeds the purpose-driven, conscious entrepreneur.
About Hillary
Hillary Berman is passionate about small business and customer-centric marketing. She leads the Popcorn & Ice Cream team, is the author of Customer, LLC: The Small Business Guide to Customer Engagement & Marketing, and a Google Small Business Advisor. No, she doesn’t get much sleep.
Hillary brings experience working in and for businesses of varying size to her small business clients. Cutting her teeth on Madison Avenue, Hillary got her first taste of small business at a dot.com reminiscent of Facebook, but sadly before its time. Upon moving back to Washington, DC, Hillary worked for a start-up technology company before turning back to the agency world. Prior to launching Popcorn & Ice Cream, Hillary worked with her husband to build and grow a financial services business.
A graduate of Syracuse University’s S.I. Newhouse School of Public Communications and the University of Maryland’s Robert H. Smith School of Business, Hillary can also be found building lemonade stands with her three budding entrepreneurs at home.
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As mentioned
Article on Popcorn & Ice Cream
Interview here on LearnSavvy about her book.
The post On Reinventing Your View on Sales. Interview with Hillary Berman [FSTU013] appeared first on LearnSavvy.