Branding Resources
10 Things A Brand Does*
A brand…
- Creates meaning around your product or service.
- Determines what you sell, where and when.
- Dictates the price range you can sell at.
- Influences the kind of customers you can sell to.
- Changes how people feel about commodities.
- Sets expectations.
- Affects the kind of staff you can attract.
- Demonstrates your values.
- Shapes business models.
- Enables loyalty, connection, belonging and love.
*Source: Marketing: A Love Story by Bernadette Jiwa
Key Components of Branding*
Maria Ross – our resident branding go-to gal always talks about narrowing it down to the following:
Your Core (Who am I?)
Your Customers (Who am I trying to reach?)
Your Copy (What am I trying to say?)
Your Community (How do I build- and maintain – a loyal community of rabid fans?
Source: Maria Ross
Interview with Maria Ross of RedSlice
“How to Create a Powerful Brand With Ease”
- Get rid of your “brand baggage” and your negative beliefs about branding so you can begin to create a powerful brand for your business.
- Learn the 3 most crucial elements to branding and how to incorporate them into everything you do.
- Why branding isn’t all about you and what you should be really focusing on.
- Learn the common ways people sabotage their best branding efforts and how to prevent this from happening to you.
- Discover how to stand out in a noisy crowd and provide real value to your audience.
Interview with Janet Wentworth
“The Power of Stories: Story Branding Your Way to Success”
- Learn how to be more strategic with your marketing when you’re doing it all and why stories are the key.
- Learn the exact questions to ask yourself so your story is crystal clear.
- Discover the importance of your “meaningful few” and how/where to find them.
- How to create the right stories for your business (it isn’t about what you had for dinner!)
- Find out why it’s not really your story that is the most important one to be telling.
Podcast Interview with Maria Ross of Red Slice
“On Differentiating Yourself in a Noisy Marketplace.”
- Audit/inventory of your strengths and weaknesses
- Define Your Tribe
- Articulate Your Value
- Be Clear on Your Vibe
Some of Our Favorite Books
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