The Power of Stories

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Clik here to view.I started my professional career as a food sensory analyst. But, as so often happens, life had other ideas for me. So my journey included retail sales, corporate accounting, software support, software sales, sales training, end user program development, web development, graphic design, travel writing, small business marketing and a few other career roundabouts. I finally found my home with the Small Business Development Center. I work with several of these programs in Northern California and over the past 8+ years I have worked with hundreds of small business owners, struggling with too much to do, not enough time, not enough money . . . but always with a lot of passion and grit for starting and growing their businesses. I love working with these owners because they are so full of life and optimism. A few have been natural marketers but many struggle with marketing–sometimes from no experience and all-to-frequently from lack of confidence. When I discovered marketing storytelling it was a revelation. Not only did it tie up all the seemingly disparate elements in my background, I found that all these clients had powerful stories to tell but were reluctant to talk about them. My campaign to bring the power of storytelling to the small business owner had begun! I am the author of Your Unstoppable Brand: The practical guide to engaging your ideal customers through the power of stories, a certified Business Advisor with the Small Business Development Center, a Certified Guerilla Marketing Coach and have a Master Certificate in Internet Marketing from the University of San Francisco. I am also a partner in The 10X Group, a Northern California entrepreneurship consultancy.