You are probably aware of Quora already. For those that are not: Quora is a large internet platform on which anybody can ask any question about anything (provided it’s legal, of course). Also, any person can reply with an answer, including you. It is also a very well used resource, with approximately 300 million users every month. This is an opportunity for high quality SEO backlinks from Quora that marketers and SEOs should not miss out on. Why?
There are so many people on the platform telling you what they are interested in, and what problems they need solving, Quora is an opportunity not to be missed. Many people are going to the platform to ask questions to which YOU have the answer. This is an opportunity that you would be crazy to pass up. In essence, people asking the questions are saying SELL ME what I need. It just doesn’t get much better.
One of the reasons this is such a powerful tool is because, in helping somebody with a problem, you are automatically giving them something of value. This, in turn, automatically enhances your relationship with them and, even if they don’t buy straight away, the first introduction has still been made. Of course, you want something in return, and this comes in the form of a backlink to your website.
Play your cards right, and this can mean high quality SEO backlinks that are hard to beat.
The Dark Side of Backlinks From Quora
You might be wondering why such a valuable service that can have your website surging up in the SERPS is available for free. You might be wondering what the catch is. Well, it is not free, in the sense that you will need to make an effort and this can take up a lot of your precious time. It might also take money if you need to pay somebody to do the work for you.
Regardless of what you do invest, however, you will see an excellent return in your investment if you do it well.
Free SEO Juice?
If you are thinking of having multiple high quality SEO backlinks from Quora directly giving your website a boost in the SERPS, then you’ll need to think again. Backlinks on Quora are designated as no-follow links. Even if they were not, the search engines would be smart to it before long anyway. That the links on Quora are designated no follow means they will not be sending lots of wonderful SEO juice your way. Not directly, anyway.
That does not mean to say that backlinks from Quora are useless, however. Far from it.
Organic SEO Backlinks Link Portfolio
The search engines are in a constant evolutionary race with people that are trying to play the system. They want for marketers and business owners to use the system as it was intended. That is, to provide value to the end user (the person searching). They are well aware, for example, that some will try and flood the internet with do-follow links to try and get plenty of SEO juice flowing their way. The search engines are wise to it, however.
Think about it --- if your links were created by your customers that are recommending your services to others, these would be placed on a variety of platforms. This includes blogs and forums etc. that do not allow do-follow links to prevent spamming. This means that if all of your links were do-follow links then it would look very suspicious to Google et al. It could even see you pick up penalties.
This means that adding some no-follow links to your link portfolio can help it to be much more natural; as though it was genuinely created by your customers letting others know about you. This is not really playing the system either. What the search engines want to see is lots of useful content that is useful to their users. If you use Quora in the right way, then you will be providing exactly that.
As beneficial as this clearly is, we’ve barely just scratched the surface of what high quality SEO backlinks from quora can do for you.
Direct Conversions
According to Neil Patel, it is possible to gain just under 10,000 visitors from Quora in a single month.
These people have not been watching kittens on YouTube only to be interrupted by some ad. These are people that are actively looking for something. Indeed, many are actively looking for what YOU are selling. This makes these leads warm. Nay, HOT. If you could touch them, you’d need oven gloves. A lot of marketing involves trying to convince people that they need what you have. Use Quora in the right way, and that part has already been done for you.
If somebody clicks on your link and finds that you are indeed the answer to their prayers, then you are in with a very good chance of closing the sale. This is not likely to be just a one-off, either. Some questions and answers get hundreds of thousands of views. Many of those people following are going to be looking for the same, or similar, answers themselves. After all, they are reading the thread so it must have at least some interest to them. Once in place, a single link can continue to generate direct sales for you for months, even years, to come.
Content Sharing
The right content in the right place can be incredibly valuable for another very good reason. If somebody finds it of use, then there is a good chance they will be sharing it with others. This potentially means having your link shared on 3rd party sites including social media, blogs, and forums. This includes having website backlinks created on high ranking sites with do-follow links, sending lots of lovely SEO juice your way. This can, of course, give you a boost in the SERPS. These are also likely to be natural, relevant links on blogs and forums that discuss topics related to your field. The search engines just love that.
Plus, of course, this will also help to generate even more direct sales. Don’t forget also that if somebody else is sharing your link then it will be seen as a recommendation from a (probably) trusted source. According to Big Commerce, recommendations from friends and family are trusted more than any other form of marketing by 92% of people.
How to Make the Most of It?
All of this leads to the question of how to make the most of high quality SEO backlinks from Quora.
The main thing to bear in mind when answering questions is to keep it highly relevant. After all, that people are often asking specific questions is the main benefit of Quora. It is a good idea to leverage on that. You have the opportunity to give people a precise answer to what they are asking, so don’t let that opportunity pass you by.
Also, try to keep it as simple as possible. Try to avoid any technical jargon that might turn people off. Instead, stick to plain language that anybody can understand with ease. Remember that not everybody is an expert - they just want to know how to solve their particular problem.
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Be Helpful
As mentioned, giving something of value to Quora readers goes a long way toward making a successful conversion. Again, Quora sets you up for that by giving you the opportunity to help somebody that has a problem.
Take some time to construct an answer that is specifically tailored to the question at hand, and make sure that you answer the question thoroughly. By all means let them know that you have what they need, but try and avoid being too salesy. If you do have what they need then you won’t need to do much selling anyway. Encourage them to follow your link and let the rest of your funnel do the rest.
There is another benefit behind making an effort – upvotes. Anybody using Quora gets to vote answers up or down. This is a way of allowing users to tell Quora, and other readers, what they think of the answer. This, in turn, lets Quora know which answers should be seen more often.
In order to gain upvotes, your answers should be clear and relevant. They should be well written and easy to follow. They should give readers something of value and not spammy.
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Unanswered Questions
One of the downsides to Quora is that some of the questions will soon be bombarded with answers from other people similar to yourselves. This can make it difficult for you to stand out among the crowd, and your message can get missed among all the others. There are some neat tricks to get over this, however.
Good quality links don’t come completely for free. Where Quora is concerned, this can mean spending some of your valuable time searching through the platform for suitable questions to reply to. Again - don’t forget that you should be searching for questions that are directly relevant to what you have to offer.
Also try and look out for questions that have received few, if any, answers. Being at the top of the list will go a very long way to getting your answer noticed rather than getting lost among the rest.
Quora also has a feature that will allow you to follow categories of your choosing. This means that you get notifications on new questions that have been asked in your field. This gives you the opportunity to get in there as quickly as possible to get yourself noticed.
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Market Research
Don’t’ forget that your time spent on Quora can also be very valuable in a way that is not necessarily related to high quality SEO backlinks. When looking for answers to their questions, people are also telling you what they need and want. This is marketing GOLD, and people will often spend a lot of money on this information. Take it on board and consider working proactively so you are in the position to answer peoples’ questions in the future.
In summary, Quora is a treasure trove of quality backlinks opportunities for SEOs, internet marketers, and businesses. It needs to be done right, and it will take some effort and time, but the rewards can certainly make it well worth your while.
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