People like to look at pictures, and infographics are a very popular addition to many blogs, articles, and other resources. Quite simply, a good infographic is better and faster at imparting information than text is. However, supporting text is also usually very important. They can also help to enhance the aesthetics of any resource, making them more appealing to readers. SEOs will also be pleased to know that you can get high quality SEO backlinks from infographics.
The right infographic can be very useful to a lot of people, and this can make them very popular indeed. Craft the right infographic and people will be more than happy to share it with others. Indeed, infographics are more likely to be shared on social media than any other type of content. This can help to get your backlinks spread far and wide, and there is also an increased chance of your SEO backlinks going viral.
Of course, nothing is too good to be true and infographics are no exception. The ‘catch’ is that it takes time and effort to get it right.
Quality Backlinks in Shared Images
When you have provided somebody (or, preferably, thousands of people), with something they can use then you have already helped to build rapport. You have already impressed potential clients and given that all-important first impression. This also helps to build brand strength, potentially generating new clients in the long term as well as in the short-term. This is often one of the hardest parts to achieve in marketing, so you have already made good progress toward your goal.
So, you have already made a good first impression. Your overall objective should, of course, be conversions. This is helped by the fact the infographic you created and shared can contain a link directly to your website. Just one click away and you can have a fresh new lead happily viewing your home page or landing page.
How to Benefit from Backlinks from Infographics
If you want your backlinks from infographics sending plenty of traffic your way then you will need to create something that will compel people to click. There are a few things to bear in mind first in order to get it right. The first one being that the infographic will need to have a link that is relevant to the information given in the image.
The whole reason for somebody clicking through to your website is that the infographic compelled them to. Hence, they are expecting to see related products/services when they land on your site. If they don’t find what they are expecting then they are simply likely to bounce, and this is obviously good for nobody. Quite simply, this means that you need to keep it relevant.
Help with An Answer
One of the main reasons that people turn on their devices and go online is that they are looking for an answer to something. This is a real opportunity for you to give something of value to people that may be happy to give you something back in return.
One of the most effective ways of giving something of value with an infographic is to give information on how to do something. For example, it might be tips and information on using conferencing software – if such software or related services is something you provide. What’s even better is that you can include YOUR products or services as part of the answer.
Doing this will go a long way to making a conversion as it will help the potential customer to see how your products services are the answer to their prayers. This makes it a lot easier for them to make the decision to buy your products, or to at least visit your site and let your funnel do the rest.
Share for More Backlinks From Infographics
Having the best infographics is all very well, but it would be all
but useless if nobody else sees it. With this in mind, you need to start sharing your new infographics with other people. If you have created something that other people find useful in some way, they are likely to start sharing it with others.
The first port of call for sharing should be social media. If you have Facebook, Twitter, Instagram, and Pinterest accounts then share away. Remembering not to be too spammy with it, of course. The people following your social media accounts are already likely to have some interest in the infographic. That is provided you have kept it relevant, of course. Make sure also that you have used your business accounts so that your good work is associated with your company. Again, this can help to build brand strength as well as short term gain.
Get More Website Backlinks from Infographic Directories
Social media sites are a good place to start getting backlinks from infographics, but they are not the only source. When it comes to infographics, they are probably not even the best source.
Sites like SlideShare have many visitors looking for infographics just like yours. Indeed, according to Neil Patel, the site gets around 60 million visitors every month. If you need help on how to create a suitable infographic, SlideShare even has courses and other resources to guide you.
Designing Your Infographic for Optimal SEO Backlinks
As mentioned, your infographic should be helpful in some way, and this is often best achieved by helping to answer a problem. But there is more to creating an infographic than just being helpful.
Remember also to make your infographic as clear as possible. Using as little text and/or images as possible will make the infographic easier to understand, and make your point come through clearer. Remember that you are trying to answer questions – not to raise even more questions. Also try and make sure any images that you do use are appealing. Aesthetics are very important where infographics are concerned. Consider using a professional designer if you have the resources. If you don’t, then free stock images from pixabay and similar sites can still help make a great looking infographic.
Combine SEO Backlinks with the Right Keywords
Any SEO worth their salt won’t need to be told about the importance of choosing the right keywords – and backlinks from infographics are no exception. There are approximately 15 million entries on SlideShare alone so you want people to be able to find yours among all the rest. Make sure to use longtail keywords where possible because this will help your infographics stand out even further.
SlideShare’s search function alone can help you get noticed, but that’s not even the best part. SlideShare’s pages are also indexed by Google, meaning that your infographic, if done right, can gain you a great deal of visibility indeed. Just imagine having your business represented on the 1st page of Google when people search for the relevant terms.
Add Your Website Backlinks
From your perspective, this is perhaps the most important part of the exercise. Of course you want your website linked to, your not creating the link just to be nice.
Don’t make it spammy. Just have your SEO backlinks from infographics included once in a suitable (and visible) section so that people can click through to your site if they were suitable impressed by your infographic. If you do a good enough job then you won’t need to spam your link anyway because people will go actively looking got it.
Also, if you are linking to a long URL remember to shorten the link to something that won’t take up too much space. A site like www.bitly.com makes this quick and easy to do.
Perhaps even more powerful are share links. Many people that are impressed by your infographic will want to share it with other people to help them out also. You should make it as easy as possible for them to do so. With share links to popular sites like Facebook and twitter then your infographics could get an impressive level of visibility. Make sure the share links themselves are also clearly visible on the infographic. Also, make it clear exactly what they do so people know to use them.
Don’t Forget That Backlinks from Infographics Need A Call to Action
The right call to action will be incredibly effective and could increase clicks on your link by surprising amounts.
Firstly, a call to action will let people know that there is a link to be clicked on in the first place. In addition, it will help to compel people to do what you want them to do. It can be very easy to guide people in the right direction if you know what you are doing. A simple request like ‘Click here for more information’ can be very powerful.
In summary, there is a great deal of potential in using infographics, and even a single infographic could help your sites get a lot more visibility. It can help get your business noticed and can also help to send a lot of good quality traffic your way. Follow the basic guidelines above and you are well on your way to having an infographic that is effective.
Piktochart.com is a resource for helping you create your own infographics.
Information about Piktochart.com can be found in the blog post:
Outsourcing Website Marketing - Part 1
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