When I think of the word delight… I always think of my good friend and jewelry designer Karen Hancock (Right Collection).
She and I have been business friends supporting one another ever since we met at a speed networking event when I was building my acupuncture practice and she was building her copywriting business. It’s been fun supporting one another as we’ve clearly moved to new passions and projects.
She is a peach of a person and one thing she has always focused on is delighting her customers. Delight! When she said this years back it was the first time I’d heard someone use that word in a business context.
And boy does she. She adds so many special and personal touches to every thing she sends out. I love receiving a new piece of jewelry from her because there is always something thoughtful she has added (It isn’t just because we’re friends. She does this for everyone.)
Just this week, I received something out of the blue from a company we use for photos.
The envelope was hand addressed to me and someone had carefully chosen just the right postage stamp (yes, I notice these things). Inside was this simple card of gratitude and a lovely reminder “Don’t quite your daydream”.
Courtesy of Death to Stock Photo
(My initial reaction was, “Hell yes!”)
Attached to the card was a cloth patch of the company’s logo/name.
Small gesture.
Delight.
And, with that, I love the company even more.
Small gesture.
Delight.
Bigger fan.
It got me thinking…
How do you delight your tribe?
How do you surprise your loyal customers with little gestures that make big splashes?
It has us thinking… thinking hard. As we build our next iteration of LearnSavvy how can we truly delight our people, our audience, our tribe. We’re brainstorming, jotting things downs and gathering ideas.
What about you?
How do you delight your customers and audience?
We’d love to hear what you do or your ideas. Share below.
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