Savvy Branding: How to Create an Irresistible Brand

Brief Description

Confused with what it means to “create a brand”?  Are you lost trying to determine what your own brand looks like? Don’t even know where to start? This course will help you create an irresistible brand for your business, project or cause. Branding is way more than a logo – it’s your essence, value and promise to the world and it is communicated through everything you do. This course gives you an easy step by step process for building a rock-solid online – and offline – brand strategy.  You’ll be on your way in no time.

Savvy Branding: How to Create an Irresistible Brand will help you create an irresistible brand for your business, project or cause. Branding is way more than a logo – it’s your essence, value and promise to the world and it is communicated through everything you do. This course gives you an easy process for building a rock-solid online – and offline – brand strategy and walks you step-by-step through four key components: your Core, your Customers, your Copy and your Community. If you want to attract rabid fans, laser-focus on the right marketing tactics, clearly articulate your unique value and vibe and stand out from the competition to grow your business or big idea, this course is for you!

Maria Ross, a branding expert and founder of Red Slice, will lead you, step-by-step through the process so you can build a powerful and meaningful brand.

What you will get out of this course:

DISCOVER what brand really means and why it matters to your bottom line
CLARIFY your brand mission, vision and goals
DEVELOP your brand persona to guide all your visuals, copy and experiences
DETERMINE your target audience
CREATE ideal client or customer personas
DISCOVER where they are and the best ways to reach them
LEARN how to create messages that matter to your audience
CRAFT a winning elevator pitch for the media, networking or business development
LEARN how a Key Messages document ensures consistency
DISCOVER how to build a community from Ground Zero
DETERMINE the best channels to amplify your brand and build a following
DISCOVER strategies for easily managing content marketing, blogging and social media

Course includes:

• 4 instructional, action-packed videos at 9-18 minutes each.
• Real tools and strategies that you can implement today.
• Virtual Cafe to ask instructor questions and provide comments.
• Connection and interaction with other students taking the course via the comments area and virtual cafe.
• Action-oriented exercises given to get you moving towards creating a powerful and meaningful brand for your business.
• Ongoing access. If you need to return to this course at a later date or want to review it again or continue to connect with others in the cafe/private FB page – you can do so indefinitely.

About the Instructor

As Creator + Chief Brand Strategist of Red Slice, Maria Ross advises startups, entrepreneurs and small to midsize companies on how to craft irresistible brands. Maria is the author of the Amazon best-selling seller Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, (2nd Edition) and her humorous and heartfelt memoir, Rebooting My Brain. For more insights like these on how to make entrepreneurship work for you, check out Maria’s newest eBook series, The Juicy Guides for Entrepreneurs!”

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